LinkedIn is one of the most powerful social media platforms for professionals and businesses. With over 700 million users across the globe, it’s a great platform to build your personal brand, establish thought leadership, and promote your business. And one of the best ways to do that is through creative content.
LinkedIn offers various creative formats to help you tell your story, showcase your products or services, and engage with your target audience. In this blog post, we’ll explore the various creative specs available on LinkedIn and how you can use them to achieve your marketing goals.
LinkedIn Profile Picture and Background Image
Your LinkedIn profile picture and background image are the first things people see when they visit your profile. Therefore, it’s essential to make sure they are high-quality, professional, and consistent with your brand.
Profile Picture: The ideal size for a LinkedIn profile picture is 400 x 400 pixels. Make sure your profile picture is clear and in focus, with a high resolution of at least 400 x 400 pixels. Also, ensure that your face takes up most of the frame and is centered.
Background Image: The recommended size for a LinkedIn background image is 1584 x 396 pixels. Use this space to showcase your brand and what you do. You can use an image that reflects your industry or a branded image that showcases your products or services.
LinkedIn Video Ads
Video content is one of the most effective ways to engage with your audience on LinkedIn. Video ads allow you to tell your story, showcase your products or services, and drive engagement with your target audience.
Video ads on LinkedIn can be either sponsored content or sponsored InMail. Sponsored content video ads appear in the LinkedIn feed, while sponsored InMail video ads are delivered to members’ inboxes.
Video ad specs:
Recommended video size: 360p (480 x 360 pixels) to 1080p (1920 x 1080 pixels)
Aspect ratio: 16:9 (horizontal) or 1:1 (square)
Maximum file size: 200 MB
Video length: 3 seconds to 30 minutes
File type: .MP4, .MPEG-1, .MPEG-4, .AVI, .FLV, .MOV, .WMV
LinkedIn Image Ads
Image ads are a simple and effective way to get your message across to your target audience on LinkedIn. They can be used to promote products, services, or events and can be placed in the LinkedIn feed or the right-hand column.
Image ad specs:
Minimum image size: 400 x 400 pixels
Maximum image size: 5 MB
File type: PNG, JPEG, or GIF (non-animated)
LinkedIn Carousel Ads
Carousel ads allow you to showcase up to ten images or videos in a single ad unit, making it an excellent format for storytelling and showcasing your products or services.
Carousel ad specs:
Minimum image size: 1080 x 1080 pixels
Maximum image size: 1080 x 1920 pixels
Maximum file size: 10 MB per image or video
Video length: Up to 30 seconds
File type: .MP4, .MPEG-1, .MPEG-4, .AVI, .FLV, .MOV, .WMV
LinkedIn Sponsored Content Ads
Sponsored content ads are a great way to promote your brand or product to a targeted audience on LinkedIn. They appear in the LinkedIn feed and can include images, videos, or carousel ads.
Sponsored content ad specs:
Minimum image size: 400 x 400 pixels
Maximum image size: 5 MB
File type: PNG, JPEG, or